Brand Story

Beautiful Life, Healthy Life

OUR MISSION

TO EMPOWER BEAUTY AND HEALTH THROUGH INNOVATION

At AI&MI, we believe that true beauty begins with well-being. Since 2010, our mission has been to enhance lives through science-backed beauty and wellness solutions. Guided by our core belief — “Beautiful life, healthy life” — we are committed to delivering premium products that uplift confidence, promote holistic health, and empower people across the world to live beautifully, inside and out.

OUR STORIES

FROM A VISION IN 2010 TO A GLOBAL WELLNESS FORCE

AI&MI was founded with a pioneering spirit in 2010, launching with a bold concept in skincare: the “Triple-Effect Formula” based on Chinese herbal harmony. What began with collagen and goji-based products quickly evolved into a diversified beauty and wellness empire.

Through milestones such as strategic investment by IDG Capital, and partnerships with global R&D leaders like Kolmar Korea and Intercos, we have created acclaimed brands including IEM (luxury Swiss skincare), ZIEHA (family nutrition), and OTMBD (functional health foods).

With operations spanning China, Singapore, Malaysia, and North America, AI&MI is today recognized as a forward-thinking innovator in the global health and beauty industry.

OUR APPROACH

SCIENCE-LED INNOVATION, PREMIUM-GRADE QUALITY

We integrate cutting-edge biotechnology with natural ingredients to develop effective, luxurious, and safe products. Our approach is rooted in:

Global R&D Excellence
Joint research centers in Switzerland, Korea, and Japan ensure every formula is backed by rigorous scientific validation and clinical testing.

Elite Manufacturing Partners
Working exclusively with globally renowned partners like Kolmar Korea and KOLMAR Japan ensures exceptional product safety, consistency, and efficacy.

OUR PHILOSPHY

BALANCE OF NATURE AND SCIENCE, ELEGANCE AND EFFICACY

At the heart of AI&MI lies a simple yet powerful philosophy — to harmonize nature’s wisdom with scientific precision. We believe:

Beauty is not superficial — it reflects vitality, health, and confidence.

Health should be proactive, not reactive — every ingredient we use serves a functional purpose.

Luxury is in the details — from formula integrity to sensory experience, we pursue excellence in every drop.